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Original Article
Journal of the Korean Home Economics Association 2007;45(3):33-42.
온라인 의류구매행동에 관한 연구
A Study on Online Apparel Buying Behavior
Rhee, Young-Ju
Department of Clothing and Textiles, Ewha Womans University
Keywords: 충동구매, Impulse buying, 의류품목, Product Category, 가격, Price
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