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Original Article
Journal of the Korean Home Economics Association 2006;44(8):117-126.
아바타의 중독 구매행동에 영향을 미치는 요인에 관한 연구
The Factors Affecting the Avatar Addictive Buying Behavior
Lee, Seung-Hee, Jo, Se-Na
Sungshin Women's University, Dept of clothing & Textiles
Keywords: 아바타, Avatar, 중독구매, Addictive buying, 몰입, Flow, 대리만족, Vicarious satisfaction, 쾌락추구, Pursue of pleasure
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