1Department of Consumer Science, Seoul National University 2Department of Consumer & Housing Studies, Sang Myung University
Corresponding Author:
June Young Lee ,Tel: +82-2-880-8791, Email: june05@snu.ac.kr
Received: January 12, 2011; Revised: February 11, 2011 Accepted: October 14, 2011.
ABSTRACT
This paper examined how men and women differ in the attitude and behaviour of financial risk tolerance. The results showed that women were less risk seeking than men in financial risk tolerance. The results of the investment simulation indicated that men invested in higher risk assets like stock. In contrast, women prefered to invest in lower risk assets like real estate. The results of multiple regression analysis showed that if investors have the propensity to take more risk they allocated their money to higher risk assets in the simulation. This analysis also showed that the surveyed respondents invested in risky assets if they had experience in high risk investment in the past.
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