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J. Korean Home Econ. Assoc > Volume 49(9); 2011 > Article
Journal of the Korean Home Economics Association 2011;49(9):73-81. doi: https://doi.org/10.6115/khea.2011.49.9.073
A Study of Consumer Satisfaction in Surrogate Internet Shopping Mall for Apparel Products: Price Perception and Delivery Systems
Young Ju Rhee
Department of Clothing, Sungshin Women’s University
Corresponding Author: Young Ju Rhee ,Tel: +82-10-6384-9772, Fax: +82-920-7857, Email: yrhee@sungshin.ac.kr
Received: September 5, 2011; Revised: September 6, 2011   Accepted: October 6, 2011.
The purpose of this study was to find out how price perception and the site's delivery system affected consumer satisfaction in surrogate internet shopping for apparel products. A survey questionnaire was used to collect information from 233 respondents who had experience in purchasing apparel products from online venues within the preceding 6 months. Collected data underwent descriptive analysis, factor analysis, and regression analysis. Results showed that the price perception and the delivery system was influenced by three factors. Both price perception and the delivery system factors showed a significant difference depending on the gender of consumers. Also, according to the regression results, both price perception and the delivery system had a positive effect on consumer satisfaction in surrogate Internet shopping mall for apparel products.
Keywords: consumer satisfaction, delivery system, price perception, surrogate Internet shopping mall
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