Journal of the Korean Home Economics Association 2009;47(6):67-77.
사회적 자아와 신체이미지가 외모관리 행동에 미치는 영향: 남 녀 대학생을 중심으로
임경복
세명대학교 패션디자인학과
The Effects of Social Self and Body Image on the Appearance Management Behavior: Focused on Male and Female College Students
Kyung-Bock Lim
Department of Fashion Design, Semyung University
ABSTRACT
The purpose of this study is to examine the effect of social self and body image on the appearance management behavior. The data were collected via a self-administered questionnaire from 419 male and female college students in Jecheon and analyzed by factor analysis, cluster analysis, t-test, regression and correlation. The results of this study were as follows : 1. Body image classified into four factors- emotional, cognitive, behavioral body image and interest in weight. 2. There existed correlation between social self and body image. According to gender, there existed significant differences in social self, body image and appearance management behavior. 3. College students classified into two groups- high and low social self group according to the degree of social self. Two groups showed statistically significant differences in body image and appearance management behavior. 4. In male and female groups, social self and body image influenced to the various appearance management behavior according to gender. The most important appearance management behavior which was affected by social self and body image was diet.
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