| Home | Sitemap | Contact Us |  
top_img
Hum. Ecol. Res Search

CLOSE

Journal of the Korean Home Economics Association 2000;38(2):139-153.
전자상거래에서의 소비자정보 분석 - 인터넷 쇼핑몰을 중심으로 -
조희경, 이기춘
서울대학교 소비자학과, 서울대학교 소비자학과
Analysis of Consumer Information on Electronic Commerce -In the Internet Shopping Mall-
조희경, 이기춘
ABSTRACT
The purpose of this study is to prove asymmetric Consumer Information on Electronic Commerce. For this purpose, 93 internet shopping-malls was analyzed into three contents of consumer information. Major findings are as follows : First, the overall level of consumer information contents through purchase process was very low. The reason is that most electronic consumers were dissatisfied with consumer information provided by internet shoppingmall. Second, consumer information of purchase-stage was insufficient for electronic consumer. Especially most shoppingmalls did not provide Use-information and comparing information. This implies electronic consumer can't meet their consumer information needs, so they cannot make rational decision. Third, consumers were faced with asymmetric Consumer Information problem on electronic commerce. So consumer education for electronic commerce is needed.
TOOLS
PDF Links  PDF Links
Full text via DOI  Full text via DOI
Download Citation  Download Citation
Supplement  Supplement
Share:      
METRICS
1,318
View
0
Download
Consumer′s Perceived Risk and Information Search in Internet Shopping  2004 September;42(9)
A Study on the Forming Procedure of Consumer Satisfaction from Internet Shopping Experience  2002 May;40(5)
Needs for Consumer Information on Internet  2001 December;39(12)
Editorial Office
The Korean Home Economics Association
TEL : +82-2-561-6416, +82-2-561-6446    FAX : +82-2-562-2999    
E-mail : khea6416@daum.net
About |  Browse Articles |  Current Issue |  For Authors and Reviewers
Copyright © 2014 The Korean Home Economics Association.                 Developed in M2PI