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Original Article
Journal of the Korean Home Economics Association 2008;46(7):109-120.
신체이미지와 과시소비성향에 따른 명품구매행동 연구
The Role of Body Image and Conspicuous Consumption Tendency on Luxury Brand Buying Behaviour
Rhee Young-Ju
Department of Clothing, Sungshin Women's University
Keywords:
신체이미지
,
body image
,
과시소비성향
,
conspicuous consumption
,
명품
,
Luxury brand
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The Propensity of Conspicuous Consumption of College Students and Its Determinants
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