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Original Article
Journal of the Korean Home Economics Association 2008;46(4):37-45.
의류상품 구매고객과 판매원간 관계효익과 신뢰 및 관계몰입이 관계지속의도에 미치는 영향
The Effect of Relationship Benefit, Trust and Commitment on Relationship Continuity Intention Between Apparel Purchaser and Salesperson
Hong, Byung-Sook
Department of Clothing & Textiles, Chung-Ang University
Keywords: 관계효익, relationship benefit, 관계몰입, commitment, 신뢰, trust, 관계지속의도, relationship continuity intention
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The Effect of Relationship Benefit on Consumer’s Purchase Intention: Focusing on Mediating Role of Interaction  2012 April;50(2)
The Effect of Relationship Variables between Mother-in-Law and Son-in-Law on Son-in-Law's Relation-Satisfaction and Negative Perception  2011 August;49(7)
The Influence of Relationship Benefit Perception and Relationship Quality on Relationship Intention of Fashion Consumers: Focusing on the Multi-Loyal Relations  2010 April;48(3)
The Effect of Relational Commitment on Long-Term Relationship among Domestic Apparel Firms & Cooperative Companies  2007 February;45(2)
The Influence of Relationship Benefit Perception and Consumer Satisfaction for Fashion Products  2005 August;43(8)
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