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Journal of the Korean Home Economics Association 2007;45(7):119-129.
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| 기술에 대한 소비 감정, 태도와 구매행동 및 대응전략 연구-하이테크제품을 중심으로 |
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| A Study of Consumption Emotions of Technology, Consumer Attitude, Purchasing Behavior and Coping Strategy Associated with High-tech Products |
| You, So-Ye |
| Division of business administration, Chonbuk National University |
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| Keywords:
기술, technology, 소비감정, consumption emotion, 소비자태도, consumer attitude, 구매행동, purchasing behavior, 대응전략, coping strategy |
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