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Original Article
Journal of the Korean Home Economics Association 2007;45(6):113-122.
의류웹사이트 특성과 충동구매행동의 상관관계에 관한 연구
The Role of Website Characteristics on Impulse Buying
Rhee, Young-Ju
Department of Clothing and Textiles, Ewha Womans University
Keywords: 충동구매, impulse buying, 웹사이트 특성평가, evaluation of website characteristics, 프로모션, promotion, 제품/정책 정보, product/policy information
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