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Journal of the Korean Home Economics Association 2007;45(5):95-119.
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| 소비자의 쇼핑 가치와 위험지각 연구 -인터넷 경매에서 경매 이용자를 중심으로- |
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| Pursuit of Shopping Value and Risk Perception in Consumers Participating in Internet Auction |
| Choi, Young-Hee, Lee, Eun-Hee |
| Home Economics Major, Graduate School of Education, Inha University |
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| Keywords:
인터넷 경매, Intrnet auction, 쇼핑가치, Shopping value, 위험지각, Risk Perception |
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