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Journal of the Korean Home Economics Association 2006;44(12):105-115.
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| 컨조인트 분석을 이용한 캐주얼 브랜드의 제품 개발 - 외재적 속성을 중심으로 - |
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| Developing Fashion Products of Casual Brand with Conjoint Analysis -focusing on extrinsic attributes- |
| Choi, Sun-Hyung |
| Catholic University of Korea, Dept. of Clothing & Textiles |
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| Keywords:
컨조인트 분석, conjoint analysis, 브랜드, brand, 원산지, country of origin, 가격, price, 유행성, fashionablity |
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