| 중,노년 영성의 외모관심도가 화장품 구매의도 및 브랜드 충성도에 미치는 영향 |
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| The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women |
| Hong, Byung-Sook, Cho, You-Hyun |
| Dept. of Clothing & Textiles, Chung-Ang University, Dept. of Housing Studies, Chung-Ang University |
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| Keywords:
중, 노년 여성, middle and elderly women, 외모관심도, appearance concern, 화장품 구매의도, purchase intention on cosmetics, 브랜드 충성도, brand Loyalty |
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