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Original Article
Journal of the Korean Home Economics Association 2006;44(10):9-20.
한국 패션기업의 국제마케팅 현황 분석 및 강화 방안
Study on International Marketing of Korean Fashion Enterprises
Son, Mi-Young
Dept. of Home Economics, Korea National Open Univ.
Keywords: 국제마케팅믹스, 현지화, 패션기업의 성과, 글로벌 경쟁력, International marketing Mix, Localization, Performance of fashion enterprises, global competitiveness
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