The Effect of Service Quality Estimation and Perceived Risk on Purchase Intention and Satisfaction of the Fashion Merchandise to Internet Shopping Malls

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Original Article

Journal of the Korean Home Economics Association 2006;44(5):79-87.

서비스 품질 평가와 지각된 위험이 인터넷 쇼핑몰에서의 패션상품 구매의도 및 만족에 미치는 영향

The Effect of Service Quality Estimation and Perceived Risk on Purchase Intention and Satisfaction of the Fashion Merchandise to Internet Shopping Malls

Byung-Sook Hong, Lee, Eun-Jin

Dept. of Clothing & Textiles, Chung-Ang Univ.

Keywords: 서비스 품질평가, service quality estimation, 지각된 위험, perceived risk, 패션상품의 인터넷 구매의도, Internet purchase intention of the fashion merchandise, 인터넷 쇼핑 만족도, satisfaction degree in Internet shopping

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