| 공산품 소비제품의 경고표시가 소비자행동에 미치는 영향 |
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| Effects of Warning Labels of Consumption Goods on Consumer Behavior |
| Deok Soon Yang, Insook Song |
| Dept. of Consumer and Housing Studies, The Catholic University of Korea |
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| ABSTRACT |
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The purpose of this study is to examine the effects of warning labels of consumption goods on consumer behavior and the consumers' evaluation in order to suggest a policy of warning labels and the Product Liability Law. The following items which are somewhat risky but are used in everyday the were selected: cup noodles, one-touch can foods, washing machine, microwave range, dry cell, hydro-oxygen detergent, baby-walker, and block-toys. Data were collected from 345 respondents by internet survey with the following results. (1) The average score of the effects of warning labels on consumer behavior was so low that warning labels are not considered effective, especially in block-toys, dry cell, and baby-walker. (2) Consumers' evaluation scores on the character size, design and sticking place of warning labels were very low. Therefore an effort to make warning labels more effective is needed. |
| Keywords:
경고표시, warning Label, 제조물책임, product Liability, 결함, defect, 소비자행동, consumer behavior, 소비자평가, consumers` evaluation |
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