| 내용분석을 통한 기업 홈페이지 실태 연구 -소비자정보제공과 의사소통을 중심으로- |
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| A Content Analysis of Internet Homepages of Korean Companies - Focused on Consumer Information and Communication - |
| 구혜경, 이기춘 |
| 서울대학교 대학원,서울대학교 소비자학과 |
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| ABSTRACT |
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The aim of this study is to analyze Internet homepages of Korean companies. This study especially concentrates on consumer information and communication on a company Internet homepage. The method of this study is to review a company internet homepage. Main findings are as follows. 1) Consumer information is classified into product, living, study, law and regulation related to product, consumer's product evaluation, consumer education, A/S, company info. about branch stores, financial data, webzine and entertainment. 2) Communication type is classified into B2C and C2C, but Korean company concentrates on B2C communication channel. |
| Keywords:
내용분석, Contents analysis, 기업 홈페이지, Company homepage, 소비자정보, Consumer information, 의사소통, Communication |
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