A study on Motives and Tendency of Purchasing Jewelry in Middle-aged Wives：Comparison of the Forties and More than the Fifties

Original Article

Journal of the Korean Home Economics Association 2003;41(12):257-272.

40,50대 이상 중년기주부들 간의 보석류 구매동기 및 구매성향 비교,고찰

강혜경

동의대학교 아동·기정환경학과

ABSTRACT

The purpose of this study was to compare motives and tendency of purchasing jewelry between the forties and more than the fifties in middle-aged wives. The data was collected from 460 middle-aged wives living in Busan, from April 1 to May 31 in 2000. The results were as follows：Attitudes toward purchasing showed past-positive, thrifty attitude. Pursuit of beauty had the highest score among the various buying motives. Deficiency of stock and stock dissatisfaction ranked the second. Wives who are more than the fifties showed higher score in motives and preference of buying jewelry than wives in the forties.

Keywords: 중년기주부, Middle-aged Wives, 보석류, Jewelry, 40대 주부, Wives in the Forties, 50대 이상 주부, Wives more than the Fifties, 구매동기, Purchasing Motives, 구매성향, Purchasing Tendency