| 청소년소비자의 과시소비성향에 관한 연구 |
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| A Study on Conspicuous Consumption of Adolescent Consumers |
| 김혜인, 이승신 |
| 건국대학교 대학원 가정학과,건국대학교 소비자주거학과 |
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| ABSTRACT |
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The purpose of this study is to analyze the propensity of conspicuous consumption of adolescent consumers related to propensity of materialism. To achieve the purpose of this study, data were collected from 644 adolescent consumers through questionnaires. The results of this study, the adolescent consumers' propensity of conspicuous consumption varies significantly according to the variables such as sex, grade, monthly income, monthly average allowance, mother's age, residence, and their consuming education. |
| Keywords:
과시소비성향, propensity of conspicuous consumption, 물질주의, materialism, 청소년소비자, adolescent consumers |
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