| 대학생 소비자의 돈에 대한 태도 유형별 의복구매행동 |
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| The Clothing Purchase Behavior of College Students: A Comparison of Different Money Attitudes |
| 박정숙, 차경욱 |
| 이화여자대학교 소비자인간발달학과 |
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| ABSTRACT |
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The purposes of this study were to identify money altitudes of college students and to examine both socio-economic characteristics and clothing purchase behaviors by different money attitudes. For this study, guestionnaires completed by 2-year and 4-year college students (n=426) were analyzed by factor analysis, cluster analysis, X²- test, and ANOVA. The results of this study were as follows: First, the money attitudes were composed of five factors and they were categorized by three clusters: cluster of considering the money as a tool for future safety, a way of approval and filling up emotions, and inclination toward stinginess and distrust. Second, the factors which were associated with money attitudes were academic level, education level of parents, household income, students' own income, and the economic level of their households. Third, in each type of attitudes, the clothing purchase behavior had four steps of decision making: problem recognition, information search, evaluation of alternatives, and the purchase. There were significant differences in the clothing purchase behavior among the money attitude styles. |
| Keywords:
돈에 대한 태도, money attitudes, 대학생, college students, 의복구매, clothing purchase |
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