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Original Article
Journal of the Korean Home Economics Association 2002;40(12):63-83.
미국 소비자들이 지각한 온라인 쇼핑속성과 구매의도와의 관계
The Relationship between Online Shopping Attributes and Purchase Intention among American Consumers
김은영, 김연경
노스 텍사스 주립대학교 머천다이징학과
Keywords: online shopping attribute, 온라인쇼핑 속성, purchase intention, 구매의도
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