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Journal of the Korean Home Economics Association 2000;38(10):97-115.
소비자의 정보격차 분석 : 정보사회가 가져올 또 하나의 소비자문제
성균관대학교 생활과학부 가족경영, 소비자학전공
An Analysis of Consumer information Gap: Another Consumer Problem in an Information Society
This study stems from the speculation that consumer life will be limited if consumers are not involved in the cyberspace and focuses on the differences of consumer competence as a result of information gaps among consumers. A cluster analysis is applied for cortege students who are ahead of the rest of the society in terms of the information level. Over the half of the students is grouped as a general level of information, about one quarter of those as an advanced level, and about one tenth as a behind level. The levels of consumer competence are very much differed among the three groups of students. This result indicates that information gap will be another source of consumer problem in an information society. Therefore, much more attention should be focused on the information gaps among consumers.
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