| 대학생의 과시소비성향과 관련요인 연구 |
| 이윤금, 이남숙 |
| 국민대학교 가정교육학과 |
| The Propensity of Conspicuous Consumption of College Students and Its Determinants |
| 이윤금, 이남숙 |
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| ABSTRACT |
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This study attempts to identify the level of the propensity of college student's conspicuous consumption and clarify the related variables such as socioeconomic variables, consumption-oriented attitude, and influence of reference groupl Data used in this study were collected from 485 college students in seoul. The samples were analyzed by frequency, mean, t-test, ANOVA, Duncan's Multiple Range Test, and regression. The results can be summarized as follows: 1) The average level of the propensity for conspicuous consumption was a little higher than middle point ; 2) the propensity of conspicuous consumption of college students was significantly different according to age, sex, the amount of monthly allowance, and the parents' level of education; 3) the variables with statistically significant effects on college students' conspicuous consumption include the consumption-oriented attitude, the influencing degree of reference group, the amount of monthly allowance, and sex. |
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