Journal of the Korean Home Economics Association 1998;36(11):1-17.
사회책임적 소비자태도와 행동에 관한 연구
유두련
대구효성가톨릭대학교 생활환경학과
A Study on the Socially Responsible Attitude and Behavior of Consumer
유두련
ABSTRACT
The purpose of this study was to investigate causal relation and the influence of socially reponsible atitude and behavior of consumer. In an analysis of causal effect on the socially responsible attitude and behavior of consumer, the most influential variables on the socially responsible behavior of consumer was the socially responsible attitude. And house pattern, altruism, liberalism, dogmatism, perceived consumer effectiveness, environmental concern, faith on the consumer regulation policy, and neutral information had effect on the socially responsible behavior of consumer directly and indirectly.
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