A Study on Purchasing and Post-purchase Behaviors of Middle-aged Wives in Buying Townwears -based on a genetic flowchart of the consumer decision process-

Original Article

Journal of the Korean Home Economics Association 1998;36(2):145-160.

중년기 주부의 외출복 구매 및 구매후 행동에 관한 연구 -소비자 구매의사 결정과정 모형에 기초한-

강혜경

동의대학교 생활과학대학 가정관리학과

A Study on Purchasing and Post-purchase Behaviors of Middle-aged Wives in Buying Townwears -based on a genetic flowchart of the consumer decision process-

강혜경

ABSTRACT

This study was designed to investigate purchasing and post-purchase behaviors of middle-aged wives in buying townwears, an well as to examine socio-demographic variables, physical variables, psychological variables, and their influences on. The data included 374 housewives in Seoul and Pusan. Statistics used for data analysis were Frequencies, Means, Standard Deviation, t-test, ANOVA, Pearson's Correlation. The major finding are as follows: 1. The level of post-purchase satisfaction marked higher than middle point. 2. Post-purchase satisfaction differed significantly in income, health-state, identity, stress perceptivity, income satisfaction, sense of comparison, and propensity to consume.