A Survey on Perception and Purchase about marketed Kimchi of Housewives in Daegu area

Original Article

Journal of the Korean Home Economics Association 1995;33(4):121-128.

시판김치에 대한 인식 및 구입실태에 관한 조사연구 - 대구지역을 중심으로 -

송주은

영남대학교 생활과학대학 가정관리학과

A Survey on Perception and Purchase about marketed Kimchi of Housewives in Daegu area

송주은

ABSTRACT

This survey on marketed Kimchi was performed in 455 housewives living in daegu city area and investigated for marketablity and quality improvement of Kimchi. The results obtained as follows : 1. Subjects percepted marketed Kimchi as convenient and economical. 2. The proportion of subjects who has bought the marketed Kimchi products was 68.6%, some factors-ages, academic career, income, family system-were investigated. 3. Subjects bought the needed amount for 1-2days at hygienic store, by one's experiences and prefered Baechu-Kimchi 4. The most urgent improvement for the marketed Kimchi is it's standardization.