The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc. 2012;50(6):33-42.   Published online 2012 Oct 30     DOI: https://doi.org/10.6115/khea.2012.50.6.033
Citations to this article as recorded by Crossref logo
메타버스 기반 브랜드 가상 공간 내 플로우가 만족과 가상 및 실제 패션 제품 구매의도에 미치는 영향
혜심 서, 은아 여
Journal of the Korean Society of Clothing and Text.2023; 47(5): 891.     CrossRef
The Effect of Self-Monitoring, Pioneer Brand Awareness, Types of Endorsers on Quality Perception of Me-Too Brands - Focused on Outdoor Brand -
Seung Yeon Jung, Sun Jin Hwang
Journal of the Korean Society of Costume.2015; 65(8): 22.     CrossRef