ORIGINAL ARTICLE 2025 February 26
Study on the Use of AR, VR, and XR Technologies in Fashion Retail: Focusing on Technology Features, Experience Values and Intention to Use
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This study investigated and analyzed technical features, experience values and intention to use AR, VR, and XR in fashion reatil to determine whether these technologies have a valid impact from the consumer perspective. For this purpose, 22 cases of AR, VR, and XR were chosen, a... |
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