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The Effect of Congruency of Parent Brand Image with Self-Image,
Brand Loyalty
, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc.
2012;50(6):33-42. Published online October 30, 2012
DOI:
https://doi.org/10.6115/khea.2012.50.6.033
Cited By 2
The Effects of Consumer-Brand Relationships on Brand Charisma and
Brand Loyalty
Seung-Hee Lee, Shim, Ji-Yoon
J. Korean Home Econ. Assoc.
2009;47(8):101-107.
Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation
Moon, Hee-Kang
J. Korean Home Econ. Assoc.
2008;46(3):57-71.
The Effect of Appearance Concern on Purchase Intention and
Brand Loyalty
of Cosmetics of Middle and Elderly Women
Hong, Byung-Sook, Cho, You-Hyun
J. Korean Home Econ. Assoc.
2006;44(12):1-7.
A Study on Consumer's Buying-behaviors Types and
Brand Loyalty
김시월, 박배진
J. Korean Home Econ. Assoc.
2003;41(11):21-33.
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