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The Impact of Storytelling and Sustainability-Related Value Orientation on Consumer’s Trust in and Purchase Intentions of Sustainable Fashion Brands
Soo-Youn Lim, Yoon-Jung Lee
Human Ecology Research. 2024;62(4):657-670. Published online November 25, 2024 DOI: https://doi.org/10.6115/her.2024.046
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The Effect of the Characteristics of the Influencer of Public Officials and Internet Live Broadcasting in China on Local Agricultural Products’ Brand Image, Purchase Intention, and Word-of-Mouth Intention
JiaShuang Ma, Eun Hee Lee
Fam. Environ. Res. 2022;60(4):645-665. Published online November 30, 2022 DOI: https://doi.org/10.6115/fer.2022.043
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The Effects of Sales Services and Organizational Member Relationships of Fashion Brand Salesperson on Job Performance and Job Satisfaction
Jie-Yurn Kim, Hyun Jeong Oh
Fam. Environ. Res. 2022;60(1):131-145. Published online February 21, 2022 DOI: https://doi.org/10.6115/fer.2022.009
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The Influence of Korean Fashion Brands’ CSR Fit with Chinese Consumers on Consumer Satisfaction and Brand Attitude Moderated by Ethnocentrism
Ruiyue Zhang, Eun Jung Shin, Ae-Ran Koh
Fam. Environ. Res. 2021;59(3):419-432. Published online August 23, 2021 DOI: https://doi.org/10.6115/fer.2021.030
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A Study of the Effects of the Internal Characteristics of Fashion Brand Salespeople on Core Sales Tasks
Hyun-Jeong Oh
Fam. Environ. Res. 2021;59(3):311-324. Published online August 23, 2021 DOI: https://doi.org/10.6115/fer.2021.023
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The Effects of China’s Country-of-Origin Image on Korean Consumers’ Perceived Value and Purchase Intentions: Comparison between Country-of-Manufacture (COM) and Country-of-Brand (COB)
Ming Cui, Seung Sin Lee
Fam. Environ. Res. 2017;55(5):507-526. Published online October 25, 2017 DOI: https://doi.org/10.6115/fer.2017.037
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Effects of Consumer Propensity and Brand Attitude on Brand Extension Assessment: Focused on Easy Mobile Payment Services
Seung Sin Lee, Hai Bo Lin, Kyoung Young Kim, Jiang Chuan Yu, Young Hee Lee
Fam. Environ. Res. 2017;55(4):399-417. Published online August 21, 2017 DOI: https://doi.org/10.6115/fer.2017.029
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The Effect of Consumer’s Brand Identification about Luxury Fashion Brand on Brand Attachment: The Moderating Effect of Self-Monitoring and Social Self-Esteem
Soo Jin Kim, Eun Hah Wee
Fam. Environ. Res. 2016;54(1):97-106. Published online February 17, 2016 DOI: https://doi.org/10.6115/fer.2016.008
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The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc. 2012;50(6):33-42. Published online October 30, 2012 DOI: https://doi.org/10.6115/khea.2012.50.6.033
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A Survey on the Brand School Uniforms for High School Girl's and Comparative Analysis on Their Size System of Brand Uniform
Kyounghee Shin, Chuyeon Suh
J. Korean Home Econ. Assoc. 2011;49(10):49-56. DOI: https://doi.org/10.6115/khea.2011.49.10.049
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The Effect of Cosmetic Companies' CRM Activities on Relationship Benefits, Relationship Commitment and Brand Switching Reduction Intention
Seona Hwang, Sun Jin Hwang
J. Korean Home Econ. Assoc. 2011;49(7):97-109. DOI: https://doi.org/10.6115/khea.2011.49.7.097
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Perceived Motivation of Corporate Social Responsibility to Fashion Brand and Consumer-Brand Relationship Building
Miyoung Choi, Namhee Yoon
J. Korean Home Econ. Assoc. 2010;48(6):119-132. DOI: https://doi.org/10.6115/khea.2010.48.6.119
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The Effects of Consumer-Brand Relationships on Brand Charisma and Brand Loyalty
Seung-Hee Lee, Shim, Ji-Yoon
J. Korean Home Econ. Assoc. 2009;47(8):101-107.
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An Analysis of Adolescents' Perceived Risk on Conformity Behavior of Fashion Brand
Dae-Geun Jun
J. Korean Home Econ. Assoc. 2008;46(10):71-81.
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Variables Affecting Brand Relationship Quality of Fashion Product Consumers
Jin-Mie Chae
J. Korean Home Econ. Assoc. 2008;46(8):121-133.
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The Role of Body Image and Conspicuous Consumption Tendency on Luxury Brand Buying Behaviour
Rhee Young-Ju
J. Korean Home Econ. Assoc. 2008;46(7):109-120.
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Advertising Effect of Advertising Channels and Image Congruence in fashion Brand : Fashion & Cosmetics of Bus Stop Shelter Advertisement
Lee, Seung-Hee, Lee, Eun-Ok
J. Korean Home Econ. Assoc. 2008;46(5):1-8.
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Brand Relationship Quality of Brand Loyal Fashion Consumers and Their Loyalty Orientation
Moon, Hee-Kang
J. Korean Home Econ. Assoc. 2008;46(3):57-71.
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The Impact of the Attributes of Fashion Brand Online Communities on High School Students' Commitment to the Community
Lim, Sung-Jun, Hwang, Choon-Sup
J. Korean Home Econ. Assoc. 2007;45(10):21-31.
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Rational Consumption Life and Brand Orientation of Adolescent Consumers
Kim, Si-Wuel, Roh, Young-Lae
J. Korean Home Econ. Assoc. 2007;45(8):25-38.
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A Study of Brand Labels on Clothing - Focusing on Children's Wear -
Jung, Ha-Kyung, Kim, Sun-Kyung
J. Korean Home Econ. Assoc. 2007;45(2):91-103.
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The Effects of Multi-Shop's Store Image on the Store Loyalty and Brand Switching Behavior
Lee, Seung-Hee, Jo, Se-Na
J. Korean Home Econ. Assoc. 2007;45(1):51-61.
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Developing Fashion Products of Casual Brand with Conjoint Analysis -focusing on extrinsic attributes-
Choi, Sun-Hyung
J. Korean Home Econ. Assoc. 2006;44(12):105-115.
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The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women
Hong, Byung-Sook, Cho, You-Hyun
J. Korean Home Econ. Assoc. 2006;44(12):1-7.
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A Study on the Fitting Size of Tween Generation' Garments
Lee, Jin-Hee, Jeon, Myong-Sug
J. Korean Home Econ. Assoc. 2006;44(10):145-154.
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Advertising Effect of Wedding Internet Advertisement Types -Static, Pop-Up, & Flash Banners-
Seung-Hee Lee
J. Korean Home Econ. Assoc. 2005;43(1):243-253.
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A Study on Consumer's Buying-behaviors Types and Brand Loyalty
김시월, 박배진
J. Korean Home Econ. Assoc. 2003;41(11):21-33.
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Utilization of Database Information System in Daegu Fashion Brands
권현주, 구양숙
J. Korean Home Econ. Assoc. 2003;41(5):109-118.
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