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The Effect of Congruency of Parent Brand Image with Self-Image, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc. 2012;50(6):33-42.   Published online October 30, 2012
DOI: https://doi.org/10.6115/khea.2012.50.6.033
The Effects of the Congruence between Cosmetic Advertising Image and Self-Image on Consumer Attitudes
Choi, Jung-Sun, Jeon, Jung-Ok
J. Korean Home Econ. Assoc. 2008;46(7):35-45.
The Influence of Self-Image and Pursued-Image of Clothes on the Clothing Purchase Decision Making According to the Residence
Lim, Kyung-Bock
J. Korean Home Econ. Assoc. 2008;46(6):49-59.
Study on Early Childhood Teachers' Self-Image by Metaphoric Pictures of Occupation
Baik, Eun-Joo
J. Korean Home Econ. Assoc. 2007;45(8):77-89.
Consumption values and components of self-image and self-evaluation
Oh, Hyun-Jeong
J. Korean Home Econ. Assoc. 2006;44(11):67-78.
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