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The Effect of Congruency of Parent Brand Image with
Self-Image
, Brand Loyalty, and Brand Involvement on the Attitude towards Extended Product in Fashion Brand Extension
Young Ju Rhee
J. Korean Home Econ. Assoc.
2012;50(6):33-42. Published online October 30, 2012
DOI:
https://doi.org/10.6115/khea.2012.50.6.033
Cited By 2
The Effects of the Congruence between Cosmetic Advertising Image and
Self-Image
on Consumer Attitudes
Choi, Jung-Sun, Jeon, Jung-Ok
J. Korean Home Econ. Assoc.
2008;46(7):35-45.
The Influence of
Self-Image
and Pursued-Image of Clothes on the Clothing Purchase Decision Making According to the Residence
Lim, Kyung-Bock
J. Korean Home Econ. Assoc.
2008;46(6):49-59.
Study on Early Childhood Teachers'
Self-Image
by Metaphoric Pictures of Occupation
Baik, Eun-Joo
J. Korean Home Econ. Assoc.
2007;45(8):77-89.
Consumption values and components of
self-image
and self-evaluation
Oh, Hyun-Jeong
J. Korean Home Econ. Assoc.
2006;44(11):67-78.
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