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Advertising Effect of Advertising Channels and Image Congruence in fashion Brand : Fashion & Cosmetics of Bus Stop Shelter Advertisement
Lee, Seung-Hee, Lee, Eun-Ok
J. Korean Home Econ. Assoc.
2008;46(5):1-8.
Advertising Effect of Wedding Internet Advertisement Types -Static, Pop-Up, & Flash Banners-
Seung-Hee Lee
J. Korean Home Econ. Assoc.
2005;43(1):243-253.
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