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The Effects of Consumer-Brand Relationships on Brand Charisma and Brand Loyalty
Seung-Hee Lee, Shim, Ji-Yoon
J. Korean Home Econ. Assoc. 2009;47(8):101-107.
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An Analysis of Adolescents' Perceived Risk on Conformity Behavior of Fashion Brand
Dae-Geun Jun
J. Korean Home Econ. Assoc. 2008;46(10):71-81.
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High School Students' Buying Attitudes toward Counterfeit Jeans Relative to Their Self-Concept
Hwang, Choon-Sup, Oh, Tae-Hee
J. Korean Home Econ. Assoc. 2008;46(5):9-17.
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Advertising Effect of Advertising Channels and Image Congruence in fashion Brand : Fashion & Cosmetics of Bus Stop Shelter Advertisement
Lee, Seung-Hee, Lee, Eun-Ok
J. Korean Home Econ. Assoc. 2008;46(5):1-8.
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The Impact of the Attributes of Fashion Brand Online Communities on High School Students' Commitment to the Community
Lim, Sung-Jun, Hwang, Choon-Sup
J. Korean Home Econ. Assoc. 2007;45(10):21-31.
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Developing Fashion Products of Casual Brand with Conjoint Analysis -focusing on extrinsic attributes-
Choi, Sun-Hyung
J. Korean Home Econ. Assoc. 2006;44(12):105-115.
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The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women
Hong, Byung-Sook, Cho, You-Hyun
J. Korean Home Econ. Assoc. 2006;44(12):1-7.
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A Study on the Fitting Size of Tween Generation' Garments
Lee, Jin-Hee, Jeon, Myong-Sug
J. Korean Home Econ. Assoc. 2006;44(10):145-154.
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Advertising Effect of Wedding Internet Advertisement Types -Static, Pop-Up, & Flash Banners-
Seung-Hee Lee
J. Korean Home Econ. Assoc. 2005;43(1):243-253.
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Utilization of Database Information System in Daegu Fashion Brands
권현주, 구양숙
J. Korean Home Econ. Assoc. 2003;41(5):109-118.
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