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	Advertising Effect of Advertising Channels and Image Congruence in fashion Brand : Fashion & Cosmetics of Bus Stop Shelter Advertisement Lee, Seung-Hee, Lee, Eun-Ok J. Korean Home Econ. Assoc. 2008;46(5):1-8.

	The Effect of Appearance Concern on Purchase Intention and Brand Loyalty of Cosmetics of Middle and Elderly Women Hong, Byung-Sook, Cho, You-Hyun J. Korean Home Econ. Assoc. 2006;44(12):1-7.

	The Effect of Service Quality Estimation and Perceived Risk on Purchase Intention and Satisfaction of the Fashion Merchandise to Internet Shopping Malls Byung-Sook Hong, Lee, Eun-Jin J. Korean Home Econ. Assoc. 2006;44(5):79-87.

	A Study of Consumer Behavior Associated with Han-Gwa - Consumer Attitude, Behavioral Intention and Expense - So-Ye You, You, Myung-Nim J. Korean Home Econ. Assoc. 2004;42(10):129-141.

	The Relationship between Online Shopping Attributes and Purchase Intention among American Consumers 김은영, 김연경 J. Korean Home Econ. Assoc. 2002;40(12):63-83.