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Author :
Ming Cui
4 Articles
507
The Effects of China’s Country-of-Origin Image on Korean Consumers’ Perceived Value and Purchase Intentions: Comparison between Country-of-Manufacture (COM) and Country-of-Brand (COB)
Ming Cui, Seung Sin Lee
Fam. Environ. Res.
2017;55(5):507-526. Published online October 25, 2017
DOI:
https://doi.org/10.6115/fer.2017.037
Cited By 2
341
Chinese Consumers’ Purchase Intention of the Goods inside Korean TV Dramas Product Placement
Ming Cui, Seung Sin Lee
Fam. Environ. Res.
2015;53(4):341-350. Published online August 18, 2015
DOI:
https://doi.org/10.6115/fer.2015.027
601
The Effects of Perceived Risk on Trust in Products Made in China: The Moderating Effect of Familiarity
Ming Cui, Seung Sin Lee
Fam. Environ. Res.
2014;52(6):601-616. Published online December 30, 2014
DOI:
https://doi.org/10.6115/fer.2014.051
Cited By 1
455
The Effects of China’s Country Image on Korean Consumers’ Product Evaluations and Purchase Intentions
Ming Cui, Seung Sin Lee
Fam. Environ. Res.
2013;51(4):455-472. Published online August 31, 2013
DOI:
https://doi.org/10.6115/fer.2013.51.4.455
Cited By 3