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Author :
Eun Jung Shin
1 Articles
419
The Influence of Korean Fashion Brands’ CSR Fit with Chinese Consumers on Consumer Satisfaction and Brand Attitude Moderated by Ethnocentrism
Ruiyue Zhang, Eun Jung Shin, Ae-Ran Koh
Fam. Environ. Res.
2021;59(3):419-432. Published online August 23, 2021
DOI:
https://doi.org/10.6115/fer.2021.030