Study of Consumer Problems and Consumer Complaining Behavior

Original Article

Journal of the Korean Home Economics Association 1995;33(1):33-44.

소비자문제경험과 그 대응행동에 관한 연구

류미현

건국대학교 대학원 가정학과

Study of Consumer Problems and Consumer Complaining Behavior

류미현

ABSTRACT

The Purpose of study is to provide with the basic research to aid to make policy programs for consumer education, which let reduce the Consumer Problems of nondurable goods and lead to do the aggressive Consumer Complaining behavior if they suffer the Consumer Problems. Questionare Survey method was used and the sample was taken from 315 housewives living in Seoul. Research was operated by Frequency, percentage, and Multiple Regression Analysis. The major results are as follows: 1) Variables Effect on Consumer problems: If they have high educational level, they have high educational level, they have high educational level, they experienced much more consumer problems, and less experienced them in case their husband's job is businessman, Expert. 2) Variables Effect on Consumer Complaining Behavior: They have much ore consumer conplaining behavior when they experienced the Seller's Attitude problems, have more problems of after service for month live in Apartment and Consumer Skills level is high.