Journal of the Korean Home Economics Association 1991;29(3):263-274.
논문편 : 도시주부의 강박적 구매행동 및 그 관련변인
송인숙
성심여자대학교 가정관리학과
Compulsive Buying and It's Related Variables among Urban Housewives
송인숙
ABSTRACT
This article reports on a study designed to investigate the nature of compulsive-like buying behavior among the normal urban housewives. A previously tested compulsive buying scale was administered to a sample of 566 urban housewives. As predicted by the hypotheses, compulsive buying tendencies correlate negatively with self-esteem and life satisfaction: positively with materialism, early consumption experience, one's susceptibility to social influence, advertising of women journal, irrational credit card usage. But age, education, and family income don't explain compulsive buying tendencies. Several other findngs are reported and discussed. Areas where further research should be done are suggested.
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