Journal of the Korean Home Economics Association 2003;41(5):109-118.
패션 업체의 DB 정보화 시스템 활용 실태 - 대구지역을 중심으로 -
Utilization of Database Information System in Daegu Fashion Brands
권현주, 구양숙
경북대학교 의류학과
ABSTRACT
The purpose of this study was to analyze the utilization of Database Information System of Fashion Brands in Daegu area. The interviews, reviews of previous studies and the empirical investigations were processed for this study. The questionnaire was administered to 27 fashion brands in Daegu, Korea, from September to October in 2002. Data were analyzed by using frequency, mean and percentage utilizing SPSS statistical package. There were no brand differentiation in brand characteristics, items, target age and company size in Daegu Fashion brands. Awareness of Information Network and Usages of Internet marketing were in relatively low level. The rate of the brands possessing Web-site, POS system and Customer ID card were less than one third. More than a half of the brands had Customer Database system.
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