Effect of Country Image on Product Evaluation and Purchase Intention of Korean Products: Evidence from Vietnam, Indonesia, and Malaysia
Eunsun Cho, Jin-Myong Lee, Jong-Youn Rha
Hum. Ecol. Res. 2017;55(2):153-166. Published online 2017 Apr 19 DOI: https://doi.org/10.6115/fer.2017.012
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