The Effect of Consumer’s Brand Identification about Luxury Fashion Brand on Brand Attachment: The Moderating Effect of Self-Monitoring and Social Self-Esteem
Soo Jin Kim, Eun Hah Wee
Hum. Ecol. Res. 2016;54(1):97-106.   Published online 2016 Feb 17     DOI: https://doi.org/10.6115/fer.2016.008
Citations to this article as recorded by Crossref logo
Effects of Self-congruity and Functional Congruity of Luxury Fashion Brands on Purchase Intentions: Focusing on Self-construal Moderation
Jiin Seo, Eun-Jung Lee
Fashion & Textile Research Journal.2018; 20(1): 50.     CrossRef